Source: Bloomberg

BARCELONA, SPAIN – Mobile World Congress (February 28, 2012) – Vantrix, the global leader of mobile video mediation, video optimization and delivery solutions, today announced that its video mediation platform Mediadvance has been selected by Bell, Canada’s largest communications company. Under the agreement, Vantrix will provide mobile video analysis and optimization for Bell Mobility’s broadband mobile network.

Consumer appetite for mobile video continues to grow exponentially, reaching two thirds of the world’s mobile data traffic consumption by 2016. As the industry moves ahead with 4G LTE, mobile operators must find ways to effectively address the surging demand for mobile video. Vantrix Mediadvance, a video mediation platform supported by a suite of award-winning products, provides mobile operators with unprecedented ability to manage usage while providing an excellent user experience.

“Managing the surge in mobile video continues to be one of the top priorities of operators around the world,” said Allan Benchetrit, President & CEO of Vantrix. “With a better understanding of the usage patterns of their subscribers, operators will be able to ensure optimum bandwidth usage and an enhanced customer experience. We are thrilled to be partnering with Bell and providing these invaluable capabilities.”
Vantrix Mediadvance provides operators with a holistic platform for their mobile video needs, including multi-screen video delivery and optimization. Key capabilities of Mediadvance include:
• Intelligence on the video traffic and its usage
• Policy function for video services
• Video Optimization capabilities to increase efficiencies and improve user experience
• Enablement of location and time-based billing policies
About Vantrix
Vantrix, the global leader of mobile video mediation, video optimization and delivery solutions, improves mobile and converged video economics for its customers by ensuring that content is delivered cost effectively, and with the best possible user experience, regardless of the service, device or network. Vantrix solutions are deployed in over 75 networks, serving over 1 billion subscribers worldwide. Vantrix is proud to count among its customers: Bell Canada, Sprint (NYSE:S), Orange, Telefonica
1 Cisco – Visual Quality Metrics – 2012