NetBase Recognized As a Leader in Enterprise Social Listening Platforms report by an Independent Research Firm

Source: NetBase

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NetBase Among those that Lead the Pack in Enterprise Listening Platforms by Independent Research Firm

Social Analytics Company NetBase Receives Highest Score Possible in Corporate Strategy, Product Roadmap, and Consulting, Analysis and Support Services Criteria

SANTA CLARA, CA. – March 3, 2016 NetBase, a global leader in enterprise social analytics, today announced it was named a leader in The Forrester Wave™: Enterprise Social Listening Platforms, Q1 2016 report with the highest score possible in the corporate strategy and product roadmap as well as consulting, analysis and support services criteria. A complimentary copy of the Forrester Wave™: Enterprise Social Listening Platforms, Q1 2016 report available for download here.

“A leader ranking by Forrester mirrors the positive feedback we’re receiving from our customers as well as increased industry demand and sales momentum,” said Paige Leidig, CMO of NetBase. “At NetBase we strive to provide maximum business value from social analytics to drive revenue, manage risk and improve customer retention. NetBase is a partner to each of our customers and our product and company vision is closely aligned with our customers’ success. We are honored to be recognized as a leader by Forrester for our platform.”

The Forrester Wave: Enterprise Social Listening Platforms report evaluates top vendors in the enterprise social listening space on a variety of criteria including strategy, current offering, product roadmap and market presence. In the Q1 2016 report, NetBase was recognized with the highest score possible in both the corporate strategy and product roadmap criteria.

“NetBase has shifted its business strategy to be fully customer-centric,” stated Forrester in the report, and furthermore, customer references state that NetBase is “a good partner,” “their leadership is in tune,” and the company is “forward-thinking.”

NetBase also received the highest score in data processing criteria by Forrester. According to the report, “…NetBase improved its platform significantly with analytics methodologies, enhanced reporting outputs, and better business integration partnerships and features. With Audience 3D, clients get data on an audience’s interest levels in specific topics in a clean, useable way, and can even compare how often a custom audience is speaking about a specific topic compared to the rest of the population.”

About NetBase

NetBase is the award-winning social analytics platform that global companies use to run brands, build businesses, and connect with consumers every second. Its platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR, and product innovation. NetBase is a trusted partner to American AirlinesArby’sCoca-ColaOgilvyT-MobileUniversal Music GroupWalmart, and YUM! Brands. Learn more at http://www.netbase.comor @NetBase. See your brand’s social movement in real-time with NetBase LIVE Pulse™.