Vantage Media and BrokersWeb Combine to Create Multi-Vertical Leader in Online Customer Acquisition
EL SEGUNDO, CA and MIAMI, FL (September 26, 2011)–Vantage Media, LLC, a technology-driven vertical performance marketing company, and BrokersWeb, Inc., the fastest growing leader in pay-per-click (PPC) advertising in the Insurance vertical, announced today that the companies have completed a merger to create one of the world’s largest online performance marketing companies. The combined entity will focus on delivering new customers, via clicks and leads, to clients in the Education, Insurance and Moving verticals.
Vantage Media’s and BrokersWeb’s core competencies are highly complementary and will allow the combined company to further accelerate the vertical expansion and products that each company has developed separately. Clients can expect immediate and long-term benefits from enhanced customer acquisition solutions driven by the joint effort’s expanded reach and ability to identify customers where and when they are ready to buy. Media partners can expect increased revenue opportunities from the combined company’s proprietary monetization solutions. Additionally, the company will control significant proprietary media that will further leverage and differentiate the company’s services.
“The combined company will deliver unmatched value for clients and media partners,” said Patrick Quigley, CEO of Vantage Media who will lead the combined company. “The transaction allows both companies to build upon and leverage the strengths of each other. Our technology platforms and media capabilities are highly complementary and the combination will create immediate revenue opportunities and additional value for our clients and media partners.”
“We are more confident than ever with the prospects of the BrokersWeb business, and welcome the resources Vantage Media will bring,” said Matias de Tezanos, CEO and founder of BrokersWeb who will continue in that role and lead the combined company’s international expansion. “This transaction enhances BrokersWeb’s leadership position in technology, advertising clients, audience and publishers, while enabling us to create additional meaningful revenue opportunities for our partners.”
The BrokersWeb business will retain the “BrokersWeb” name and all of its management, while gaining additional technical, financial and human resources to grow the business.
About Vantage Media
Vantage Media specializes in delivering qualified customers to leading brands in the Education, Insurance and Moving verticals on a pay-for performance basis. Driven by, and accountable to, client ROI, Vantage Media focuses on quality online media to find customers where and when they are buying. Vantage Media, based in El Segundo, California, has received numerous industry accolades and has been named to the Deloitte Fast 500 and Inc. 500. For more information, please visit www.vantagemedia.com.
About BrokersWeb Inc.
Founded in 2004, BrokersWeb is a leading premium pay-per-click (PPC) marketing network for over 150 top-rated insurance and mortgage clients. The company has grown into one of the leading ROI-driven, online marketing channels for PPC advertisers, delivering tens of thousands of ultra-targeted consumers to its clients on a daily basis. The company’s websites and publisher partners reach millions of qualified, in-market consumers every month. BrokersWeb was recognized in 2011 as the #1 fastest growing insurance company in the Inc. 500. For more information, please visit www.brokersweb.com.