With the platform, marketers can:
Automate personalized web site and email experiences based on real-time interactions with campaigns such as cart and browse abandonment, welcome series, email collection lightbox and web site geotargeting; and
Bring customers back to the web site with campaigns such as back in stock, low inventory, price drop, new products, disengaging customer, product recommendations and more.
The Oracle Cloud Marketplace offers an interface to browse and search for available applications and services, as well as user ratings and reviews designed to help customers determine the best business solutions for their organization. With its automated application installation features, customers can deploy provider business applications from a centralized cloud interface.