As funding and exits in the ad-tech sector has become harder to secure, two high-profile figures have joined forces to launch a venture capital fund with an aim to accelerate the next generation of digital advertising businesses.
Source: PR Newswire
NEW YORK, Dec. 8, 2014 MediaMath, the creator of the TerminalOne Marketing Operating System™ for digital marketers, was named No. 42 on Crain’s 2014 Best Places to Work in New York City, a program that identifies, recognizes, and honors businesses that are making significant contributions to New York City’s economy.
Source: PR Newswire
11/21/2014 MediaMath, the creator of the TerminalOne Marketing Operating System™ for digital marketers, today announced a first-of-its kind integration with Apple’s iAd platform to offer marketers the ability to run ad campaigns within more than 250,000 apps on Apple devices across more than 100 countries.
Source: Business Wire
11/19/2014 Vantage Media – the advertising technology company with the leading self-serve, real-time bidding platform for direct response – announces its inclusion in the Deloitte Technology Fast 500, the Inc. 5000, and the Los Angeles Business Journal’s 100 Fastest Growing Private Companies in Los Angeles.
Source: ArcSoft, Inc.
11/17/2014 ArcSoft, the global leader of image-intelligent technologies, announced today that its digital makeover app, Perfect365®, has reached 50 million users – up from 10 million users in November 2013. One of the only apps of its kind to hit this download milestone, Perfect365 is now the most downloaded digital makeover app in the iTunes, Google Play and Windows stores.
NEW ORLEANS, La., Nov. 18 — Adaptive Computing, the company that powers many of the world’s largest private/hybrid cloud and technical computing environments with its Moab optimization and scheduling software, today launched the beta release of Moab HPC Suite – Enterprise Edition 8.1 (Moab 8.1) at the SC14 conference in New Orleans.
Educate Online and Excelsior College Announce New Partnership to Support Schools Committed to Full Competency-based Education Degree Programs11/19/14
Source: Digital Journal
11/13/2014 Educate Online and Excelsior College announced a new partnership at the CAEL International Conference today. The partnership brings together two innovators in Competency-based Education (CBE) who are at the forefront of reshaping higher education.
Source: New York Business Journal
11/10/2014 The ad-tech firm MediaMath has made another acquisition, picking up Rare Crowds, a young angel investor-backed firm that builds software that finds the ideal digital media for advertising campaigns.
MediaMath’s Adroit To Super-Charge Data Co-Op Via Acquisition Of Analytics Company Arcametrics11/05/14
What’s better than first-party shopper data? First-party shopper data paired with predictive analytics.
That’s the thinking behind Adroit Digital’s acquisition of Arcametrics, a small North Carolina-based company whose technology uses predictive modeling to create lookalike audiences based on high-quality customers….
After being acquired by DSP MediaMath back in 2010, Adroit (known at the time as Adroit Interactive) was relaunched in 2013 as Adroit Digital based on the Advertising Decisioning Solutions (ADS) technology MediaMath had previously bought from Akamai. The result was a shared data co-op that Ross refers to as “Adroit’s crown jewel.”
Educate Online Launches Competency-based Education (CBE) Program Management Services for Higher Education10/21/14
10/20/2014 Educate Online launched their new Competency-based Education Program Management Partnership for higher education institutions, today, at the New England Board of Higher Education’s (NEBHE) conference “The Case for Competency-based Education: A New Age for Teaching and Learning.”
Source: Wall Street Journal
Digital ad buying and optimization firm MediaMath announced Thursday it has agreed to acquire UK-based social advertising firm Upcast… Upcast’s technology allows marketers to buy ads across social sites such as Facebook and Twitter in an automated fashion, and adds capabilities that MediaMath’s suite of ad tools did not offer previously.