What’s better than first-party shopper data? First-party shopper data paired with predictive analytics.
That’s the thinking behind Adroit Digital’s acquisition of Arcametrics, a small North Carolina-based company whose technology uses predictive modeling to create lookalike audiences based on high-quality customers….
After being acquired by DSP MediaMath back in 2010, Adroit (known at the time as Adroit Interactive) was relaunched in 2013 as Adroit Digital based on the Advertising Decisioning Solutions (ADS) technology MediaMath had previously bought from Akamai. The result was a shared data co-op that Ross refers to as “Adroit’s crown jewel.”