NetBase Announces Audience Fingerprints in Suite of Audience Marketing Tools

Source: Business Wire

MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–NetBase, the enterprise-scale social media analytics company, today announced Audience Fingerprints, the newest enhancement to the company’s core product. It is the latest in a series of innovations around Audience Marketing.

“Helping brands and agencies understand their customers is one of our primary goals at NetBase”

NetBase Audience Fingerprints enables brands and agencies to translate their customer segments for deeper insight. With Audience Fingerprints, brands can understand what a segment is saying about a specific topic or campaign while ensuring significant scale. An audience segment can be as large as 500,000 authors for truly enterprise-scale implementations. Audience Fingerprints enhancement is available starting on August 14.

“Brand loyalty is very much alive, but, as the market gets more crowded, brands have to work much harder to build a loyal customer base,” said Pernille Bruun-Jensen, Chief Marketing Officer of NetBase. “Consumers expect brands to know them on a personal level – what they like, their shopping patterns, and habits – and to use that knowledge to surprise and delight them. Audience Fingerprints helps brands and agencies unlock these insights – all with a goal of creating differentiated and relevant customer experiences.”

In early testing, NetBase clients achieve more personalized audience understanding with Audience Fingerprints by:

  • Creating unique custom segments
  • Understanding what segments or influencers are saying about the brand or an important topic in order to measure marketing effectiveness
  • Analyzing categories by monitoring how segments are talking about a category or specific products in order to identify promotional opportunities

“Helping brands and agencies understand their customers is one of our primary goals at NetBase,” said Peter Caswell, CEO of NetBase. “Audience Fingerprints is an amazing innovation that allows brands and agencies to answer very specific questions such as what are brand advocates saying about Volvo, or McDonalds, or Whole Foods? This will unlock valuable answers for businesses to help them grow.”

Earlier this year, NetBase announced the development of its new product, Audience 3D, with the goal of giving brands and agencies unprecedented capabilities for deep audience analysis and enabling significant improvements in audience reach and targeting. Audience Fingerprints and Audience 3D are core parts of NetBase Audience Marketing vision to help brands and agencies understand their social consumers and grow brands.

About NetBase

NetBase is the award-winning social analytics platform that global companies use to run brands, build businesses, and connect with consumers every second. Its platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR, and product innovation. NetBase is a trusted partner to American Airlines, Arby’s, Coca-Cola, Ogilvy, T-Mobile, Universal Music Group Nashville, Walmart, and YUM! Brands. Learn more at or @NetBase. See your brand’s social movement in real-time with NetBase LIVE Pulse™.


Press Contact for NetBase:
Brittany McLaughlin, 972-850-5869