July 31, 2014
SYDNEY and NEW YORK, PRNewswire
, the creator of the TerminalOne Marketing Operating System™ for digital marketers, today announced the opening of a new office in Sydney, Australia. In addition, a number of the staff from Kinected – one ofAustralia’s leading advertising technology companies – will join the MediaMath team in Australiato enhance their presence in the country, and broaden product offerings to clients and partners.
Kinected has worked in partnership with MediaMath for the past two and a half years in Australia, a fast-growing market that has become a key focus for MediaMath’s continued global expansion. The Kinected staff who were previously aligned with MediaMath clients will now operate from theSydney office as part of the MediaMath team. Meanwhile, the remaining members of the Kinected team will continue to focus on other projects as a separate entity.
This news follows recent announcements of office openings in both Singapore and Japan as the company further expands in the region.
Erich Wasserman, Co-Founder and Chief Revenue Officer, who led MediaMath in EMEA and APAC until his promotion earlier this year, commented, “We are delighted to further establish MediaMath’s presence in the Australian market and are very excited to bring the Kinected team into the MediaMath family. We will help brands and agencies to further capitalise on the wealth of opportunities in Australia, APAC, and beyond. This is a very exciting time for MediaMath and we anticipate more announcements within the region in the near future.”
Based in New York with 12 locations across 5 continents, MediaMath develops digital marketing technology and offers deep industry expertise that enables marketers to connect with consumers individually and at scale, across the entirety of the world’s digital media.
MediaMath’s TerminalOne Marketing Operating System™ allows marketers to customise their own technology infrastructure and leverage their data and industry data in the planning, execution, optimisation and analysis of digital marketing programmes, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables them to drive transformative business results across the entire digital ecosystem.