IBM’s New Behavioral Data Product Personalizes Marketing Solutions
Source: PR Newswire
CORAL SPRINGS, Florida, October 26, 2015 /PRNewswire/ —
IBM’s new behavioral data product personalizes marketing solutions. Marketing solutions technology companies with recent developments in focus are Accelerize, Inc. (OTCQB: ACLZ), Earthlink Holdings Group. (NASDAQ: ELNK), Tableau Software (NASDAQ: DATA), Channel Advisor Corporation (NASDAQ: ECOM), and Callidus Software Inc. (NASDAQ: CALD)
According to a Real-Time Daily article published on October 22, 2015 entitled “IBM’s New Behavioral Data Product Personalizes Marketing Solutions”, IBM announced a product today called IBM Universal Behavior Exchange (UBX), part of the IBM Marketing Cloud. The UBX aims to help marketers connect data across solutions and deliver personalized experiences based on customers’ behaviors and preferences.
In addition, the company named flagship UBX partners in social, mobile, CRM and paid advertising solutions, including MediaMath, Turn, Rocket Fuel and The Trade Desk, Facebook, Mutual Mind, SoHalo, Spredfast and Cake.
The tech innovation came out of a marketer pain point around data integration, stated Deepak Advani, general manager, IBM Commerce. Per a UBX teaser video, the product caters to marketers that use multiple solutions that might slow down a product launch with multiple data integrations.
Read the full Real-Time Article at http://www.mediapost.com/publications/article/261048/ibms-new-behavioral-data-product-personalizes-mar.html?edition=87254.
Cake is a Software as a Service (“SaaS”) platform owned and operated by Accelerize, Inc. (OTCQB:ACLZ), that tracks, attributes and optimizes the performance of digital marketing spend in real-time in order to maximize the effectiveness of an advertiser’s digital spending.
In other marketing solutions and technology news: Earthlink Holdings Corp (NASDAQ: ELNK), a leading managed network, security and cloud solutions provider, announced in October the launch of EarthLink’s Application Performance Optimization™, a family of software defined WAN services designed to provide businesses with real-time analytics and visibility into how applications use bandwidth, and the ability to adjust how they consume resources and navigate their network. As IT organizations roll out more bandwidth-hungry applications, EarthLink Application Performance Optimization helps maximize performance of mission-critical workloads at a great value without the expense of additional bandwidth.
Tableau Software (NASDAQ: DATA), a company that helps people see and understand data, announced the launch of Vizable on October 20, 2015, an entirely new mobile application designed to help people see and understand data with just an iPad. Tableau Vice President of Mobile and Strategic Growth, Dave Story, unveiled the app at the 2015 Tableau Conference in Las Vegas.
With Vizable, Tableau brings fun and approachable data analysis to even more people. The free iPad app makes it possible to explore data by using gestures such as pinching, swiping and dragging, allowing people to sculpt data into visualizations in seconds.
Channel Advisor Corporation (NASDAQ: ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, announced on October 12, 2015 its support for Amazon’s Advertising API, becoming the first e-commerce solution provider to offer this support. The API supports the Amazon Sponsored Products program, which allows Amazon sellers to promote products they sell on Amazon.com with keyword-targeted ads. With this support, ChannelAdvisor now provides a comprehensive Sponsored Products feature that allows customers to build and manage campaigns that deliver relevant ads to targeted consumer searches. Clicks on Amazon Sponsored Products take shoppers to the Amazon product detail page on which the seller’s offer is listed.
Callidus Software Inc. (NASDAQ: CALD), a global leader in cloud-based sales, marketing, learning and customer experience solutions, was added to the Zachs #1 S(Strong Buy) List recently. Clidus also announced today that the Technology Services Industry Association (TSIA) and MHI Global have recognized CallidusCloud, a global leader in cloud-based sales, marketing, learning and customer experience solutions, as a Certified Support Staff Excellence Center at the Technology Services World (TSW) Service Transformations conference in Las Vegas.
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