Ericsson and Vantrix Partner for Video Optimization – Partnership will help mobile operators address the explosive growth in mobile video 03/17/11

Source: Bloomberg 

(March 17, 2011) Vantrix, the global leader of mobile video optimization and delivery solutions, today announced that it has been selected by Ericsson, the world’s leading provider of technology and services to telecom operators, to be their partner in video optimization. Under the terms of the agreement, Ericsson will be bundling Vantrix Bandwidth Optimizer with its Multiservice Proxy mobile broadband traffic optimization solution.

“We predict that the number of global mobile broadband subscriptions will double during 2011, to 1 billion, and that video traffic will represent significant portion of the overall mobile data traffic,” said Sanjay Kaul, Vice President, Consumer and Business Applications at Ericsson. “The partnership will address our customers’ need to efficiently manage, optimize video content delivery over mobile networks, where the quality of experience becomes key.”

Vantrix Bandwidth Optimizer optimizes video and delivers it in real time while maintaining best-in-class Quality of Experience. Vantrix Bandwidth Optimizer provides up to 70 percent savings on network CAPEX and OPEX (RAN, backhaul and core) by dynamically monitoring network congestion and substantially reducing the size of videos.

“Mobile video has become an integral part of daily life and it has transformed how consumers use their mobile phones. Over the last two years, as video has become more dominant in mobile networks, mobile subscribers have endured outages and reductions in speed, resulting in an unsatisfactory video experience,” said Allan Benchetrit, President & CEO of Vantrix. “We are very proud to partner with Ericsson to provide the market with the most advanced and efficient mobile video technology. Our solution is the most advanced to control, optimize and manage the delivery of video in mobile networks, while actually improving the current viewing experience.”

-30-

Media contact:
Beverly Wilks
Senior Director, Marketing – Vantrix
Tel: +1.514.866.1717 x296
Email: Beverly.Wilks@vantrix.com