ArcSoft and CEVA Partner to Raise the Performance Level of Smartphone Cameras
Source: PR Newswire
SHANGHAI, June 27, 2017 /PRNewswire/ — Mobile World Congress — CEVA, Inc. (NASDAQ: CEVA), the leading licensor of signal processing IP for smarter, connected devices, and ArcSoft, the global leader of image-intelligent technologies, announced today that the companies have collaborated to develop an optimized implementation of ArcSoft’s suite of image enhancement technologies for the CEVA family of imaging and vision DSPs. A solution based on this collaboration is already in design with leading smartphone manufacturer Vivo, and will be in the market shortly.
Smartphone OEMs are continuously looking to further enhance the image and video quality of the cameras and the overall performance of the image signal processor. CEVA’s imaging and vision DSPs, including the CEVA-XM4 and CEVA-XM6 are specifically designed to handle complex imaging and vision algorithms, and provide a significant advantage in terms of performance and power consumption compared to general purpose DSPs, GPUs or CPUs. ArcSoft’s suite of image enhancement technologies, including low-light shot, image stabilization and noise reduction showed a significant performance advantage compared to running these same algorithms on the smartphone CPU.
Frison Xu, VP, Marketing at ArcSoft, commented: “Our suite of image enhancement technologies are used broadly in the smartphone market today, deployed in a range of different processor architectures. After optimizing our algorithms for CEVA’s imaging and vision DSP, we were very impressed with the results. For OEMs looking for a truly differentiated smartphone experience, CEVA’s imaging and vision DSPs offer the flexibility and raw performance to implement even the most sophisticated algorithms.”
Ilan Yona, vice president and general manager of the Vision Business Unit at CEVA, commented: “The combination of ArcSoft and CEVA for smartphone cameras is a very powerful one, bringing together best-in-class imaging algorithms with the industry’s leading imaging and vision DSP. The combined performance efficiency will enable smartphone manufacturers to add exciting new imaging and vision technologies which the users crave and deliver smartphone differentiation through of camera features and battery life.”
ArcSoft is the global leader in imaging intelligence technology. In our 20th year, our world-class Intelligent Imaging™ enables visual ‘thinking’ capabilities in more than 1.5 billion of today’s most popular smartphones. We’re the creative team behind Perfect365®, the world’s most popular FREE makeup app, and simplicam® powered by Closeli®, the first and only Wi-Fi video solution with face recognition who can tell you who is there. We also provide imaging solutions to our device partners in computers, digital cameras, the hottest wearables, TVs, home appliances and cloud storage. For more information, visit www.arcsoft.com.
About CEVA, Inc.
CEVA is the leading licensor of signal processing IP for a smarter, connected world. We partner with semiconductor companies and OEMs worldwide to create power-efficient, intelligent and connected devices for a range of end markets, including mobile, consumer, automotive, industrial and IoT. Our ultra-low-power IPs for vision, audio, communications and connectivity include comprehensive DSP-based platforms for LTE/LTE-A/5G baseband processing in handsets, infrastructure and machine-to-machine devices, advanced imaging, computer vision and deep learning for any camera-enabled device, audio/voice/speech and ultra-low power always-on/sensing applications for multiple IoT markets. For connectivity, we offer the industry’s most widely adopted IPs for Bluetooth (low energy and dual mode), Wi-Fi (802.11 a/b/g/n/ac up to 4×4) and serial storage (SATA and SAS). Visit us at www.ceva-dsp.com and follow us on Twitter, YouTube and LinkedIn.